There is an apparent fact that ads related to user location are becoming more and more popular.Accordingly, this supply of data is increasing.
According to the Wall Street Journal, real-time tracking of smartphone applications has a lot of impacts, especially in the areas of traffic and weather.
That’s also why many of us often allow applications that access their physical location sometimes to be overly comfortable.
Each time you select “Yes” before the question of the app wants to know your real location; you’ve also given an excellent opportunity for the app to sell your data.
Dozens of companies in the U.S. are tracking user location and providing ads based on this data.
Their target is a comprehensive archive of where people are spending their time, from which they divide up into different market segments for sale to advertisers.
By 2017, marketing companies spend about $ 16 billion on location-related ads on mobile devices such as smartphones and tablets.
According to estimates by market research firm BIA / Kelsey, that amount represents 40% of the total cost of advertising on mobile devices. The company estimates that the ad spend will double in 2021.
Even if you do not agree to a real-location tracking application, there are still a lot of ways to get your real location information leaked.
Enough collection type
Along with time and market demand, ways of tracking us are increasingly expanding.It is more likely that our position will be exposed many times in different situations.
For example, your telecom provider always knows where you are because they know where your phone is closest to the cell tower.
Another way you can track without knowing is through an open Wi-Fi access point you use.
If your phone is on Wi-Fi, it will routinely broadcast a unique MAC address and history of Wi-Fi connections in the past.
Retailers sometimes use these addresses to find out which customers return and they can also use it to track when you move from one store to another.
WeatherBug, one of the most popular weather apps for Android phones and iPhones, is owned by GroundTruth.
This is very logical.Weather apps always know where you are and provide a value in exchange for that information.However, that also means that the app will gather data about your actual location whenever it is opened.
And even if the app does not open, if you allow it to monitor the physical location continually, that data will be resold.
GroundTruth president Serge Matt, the company, also collects position data from “more than a hundred thousand” of other applications that integrate their code.
App providers agree to the collection of location data as it gives them access to the company’s mobile advertising network, GroundTruth.
This data is the secret to companies such as Jack in the Box (California) who can send a tweet message to potential customers when they are near a restaurant.
GroundTruth monitors approximately 70 million people in the United States every morning when they go to work in the morning, go home at night, participate in community events, go on vacation, etc.